There are three main reasons why you want to get a social media plan together…
well, there’s actually a lot more, but to keep things simple, I’ll just list three of the primary ones in bullet point format below.
- If you don’t have a plan, you’re going to get overwhelmed and feel like you’re lost in too much information
- If you don’t have a plan, you’re not going to know where you’re supposed to start and finish
- If you don’t have a plan, you’re not going to know what to measure your success against
Social Media Can Overwhelm You
Getting overwhelmed is one of the main reasons that people quit social media marketing in the first place.
Have a plan about what type of content you’re going to post, as well as how often you’re going to post. Once you have your plan, stick to it.
It doesn’t have to be a master plan to take over the world, just a simple and basic plan that’s going to keep you on track.
Where to Start and Finish
Posting on social media without a beginning and end goal in mind, is like running a foot race without knowing where the finish line is!
It just doesn’t make sense. Define a starting point, as well as an end for your social media marketing efforts (or campaigns as we call them in the social media marketing world).
Again, we’re not trying to sell everything to the world in one shot here, we’re simply making sure we have a distinct start and end point so that we can measure our successes.
Measure Twice Cut Once
If you want to throw money away on your social media marketing, don’t bother reviewing and measuring your social media analytics.
If you want to save time and money, study your social media analytics like it’s your play book for a sports team that you’re on.
Your analytics is the information that’s going to guide you and help you make the proper decisions in the future.
So be sure to monitor and make the proper changes as you see fit.
As always, if you feel like your lost in the weeds with all this social media marketing stuff and you’re interested in getting some help, simply reach out to us by filling in your contact information below and we’ll arrange a convenient time to speak more.
Image Courtesy of: USACE Europe District