How Simple SEO Can Make A Big Difference

Simple SEO Makes a Huge Difference To Your TrafficIn this post I want to share with you how simple SEO can get results for your website.

Google is scaring people away from SEO.

Don’t pay any attention to them. SEO still works.

In fact, I want to share with you a recent experience with a client of ours to show how some simple SEO tweaks can a big difference.

 

SEO Gets Results

When we start working with a client on SEO, one of the first things we look at is how their On Page SEO is set up.

This is one of the most important things you have to have in place in order to rank on search engines like Google.

What Can You Achieve

To start off, we investigated what keywords our client was ranking for, and improved the On Page SEO for those blog posts.

Within one month of making those changes, there was a 20% increase in Search Engine traffic.

You can see in the Google Analytics chart below, that the Search Engine Traffic was pretty consistent and flat. Then, the month where our changes started rolling out, the traffic started moving up quite fast.

SEO Traffic Increase

 

So just by tweaking your on page SEO, you can already improve your Google traffic.

What is On Page SEO?

For those of you who are not familiar with all these SEO terms, let me explain.

On Page SEO is the things you can set on your website that tell search engines what your site and pages/posts are about.

Without giving you a complete SEO lesson, here are a few of the things you need to look at:

  • Post Title
  • Meta Description
  • Post URL
  • Other keyword placement in post

SEO Bonus: For a complete list of the things you can do to improve your SEO on your site, grab our FREE Guide to Ranking Higher on Google

Keywords are Also Important

How Some Simple SEO Can Increase Your TrafficImproving on page SEO is extremely important. But if you are not targeting keywords that actually get traffic (ie. no one is looking for them on Google) then you are already in trouble.

So the other critical part of doing basic SEO is knowing what keywords you want to rank for, and whether they get any traffic.

The simplest way to do this is to use a free tool from Google called Keyword Planner. If you have never used it before, here is a quick tutorial to help you get started.

What you are looking for are long tail keywords (ie. 3 words or more) that get some traffic. What kinds of traffic depends on your niche, but even 30 visits per month is ok.

I know, this seems like nothing, but you won’t just rank for that phrase, you will also get traffic from related keywords.

For example, this post might target Simple SEO Changes as a keyword phrase, but also rank for:

  • simple changes for SEO
  • SEO changes that are simple
  • simple SEO

and so on. People do not just search for the words you want, so you also need to use synonyms and similar phrases in your posts.

Pro Tools

If you are very comfortable with Google keyword planner or just want a little more help finding keywords, there are a few other tools I can recommend.

Market Samurai can help you find keywords faster and also find out who is ranking in the top ten for the words you are after. So then you know if you even have a chance.

SEMRush can find out what keywords you rank for. Also what other related keywords are worth targeting, as well as what your competition is ranking for. It is very powerful.

SEO Bonus: For a complete list of the things you can do to improve your SEO on your site, grab our FREE Guide to Ranking Higher on Google

Your Next Steps

Don’t feel overwhelmed by SEO and Google. It is all within your reach!

Start improving your traffic from search engines by doing the following two things:

  • Find out what keywords you can rank for and that have traffic that you want for your business
  • Apply the On Page SEO Fundamentals to your pages and posts to help your rankings.

And if you need a hand with your SEO, get in touch via our contact form and let us know how we can help.

2 Comments

  1. Hey Ashley,

    Great post here.

    SEO is important to a point … however, many of the blog posts I’ve been writing lately (on my main site) hasn’t been geared towards SEO and more towards what readers want answered. Maybe I should start implementing SEO more often … like once every 3 – 4 posts.

    Doesn’t hurt to have a few posts SEO friendly and bringing in a little more traffic.

    However on another site I own, I follow SEO to a tee.Because that’s the best way to grow that site. So alot of what you’re saying here is what I’ve been practicing.

    Great points.

    – Andrew

    Reply
    • Great to hear Andrew.
      I think a lot of people hate SEO either because it does not work for them or because they think it ruins a post. But it does not have to be that way.
      It is just something we have to keep in mind when we write, and tweak our posts.

      Thanks for the comment
      ashley

      Reply

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