It is super important to have your SEO and social media marketing plans synced up.
That means using the identical keywords in both your blog content, and your social media updates. That way, you’ll be sending a clearly defined keyword signal to Google.
How SEO Works on Social Media
On your social media channels, you’ll use your top level keywords as actual hashtags. This will help your content get found when people are searching for posts that are related to your keywords.
So for example, if you are targeting keywords like SEO, Social Media, Blogging Tips (as we are) then these are the top level words that you will be using in all your content.
Although it is hard to actually rank for these specific terms with such high levels of competition, they still appear all over your content and social media.
They will also be the basis of your long tail keywords too.
Note: If you need help finding keywords, check out this post from Ashley @ Madlemmings.com
Benefits of SEO and Social Media Working Together
Hey, look at me… this is what I’m about, what my posts are about, what my blog is about. Got it!
and it will get you some extra search juice. Although Google might not use social signals as a main driver, but they are watching them all the time.
So having your key categories (keywords) all over the place and as a point of focus for your business is crucial for your success.
Getting Found on Google is Hard, Right?
Believe me, businesses need all the help they can get to appear on page one of Google. And that is why syncing your SEO and social media marketing efforts will give your business the extra boost your looking for.
It also helps inform your audience what it is you are all about. So it’s a win-win! (and we all love a win, right?)
There are a lot of companies that do SEO very well, and there are a lot that do social media marketing very well, but there are very few companies that tie both the SEO and social media marketing together in a uniform way. After all, you are usually better at one thing or the other, right?
But it is important to have both covered because there are few better channels for traffic than SEO and Social Media.
I personally challenge you to get on the phone with our team and discover how you can take your business to the next level by combining your SEO and social media marketing efforts together.
You’ve worked hard to grow your business, not it’s time that your business starts working for you.
You have nothing to lose, and everything to gain!