And there is a reason these superstars spend so much time talking about this:
Most people never get past page one of Google search results. And most of those on page one only click on the first five (maybe even three) results.
Don’t believe me? Check out these detailed stats from a massive study done by Chikita a few years ago.
Conclusion: if you want to get a part of that massive rush of free traffic from Google and friends, you have to do some SEO too!
The Simple Guide To SEO
Sure, I can’t teach you all the tricks I have learnt over the years, but in this blog post I am going to show you the steps you need to take.
Here are the steps you need to carry out for your website content:
- Find out what keywords (including phrases) are getting traffic for your niche/industry
- Choose the keywords that are not too competitive (longer tail keywords work best)
- Insert these keywords in the correct locations in your content
- Don’t overdo step 3 (1-3% keyword density is good)
- Start building links to your content (pages, posts, homepage etc)
That is the basics of SEO, and what you need to do to make sure you rank for the keywords your customers are using.
Of course, it could be that you getting to position one on Google with only a few (or none) of these steps.
But that is unlikely. The internet is already full (of people who know what they are doing).
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So How Do You Really Do It?
But at the very least, make sure you are doing steps 1-4. Step 5 is the most complex.
Find The Keywords
IF you do not know what keywords people would use to find your products and services, then you are just shooting in the dark (imagine firing a gun in a cave – scary!)
You could be producing blog posts til the cows come home, but no one will find them – or be enticed to buy your stuff.
Now that would be a shame, wouldn’t it?
Put Them In The Right Place
Now, once you have those “fabled” keywords, you can’t just place them anywhere. No siree!
There are specific spots that are “powerful”, and have Google enticing juice.
I recommend you learn a little bit about “on page SEO” and where exactly you should be placing those hard earned keywords you just found.
With that in place, at least you have a chance. Not a huge one, but at least a small chance of getting on page one of Google.
It is Hard Work, I Know
When it comes to doing all your own SEO, there is not only a lot to learn (and remember) but a whole load of other things that I have not even mentioned (hint: link building).
Unfortunately, it is not easy, otherwise you would already be on page one for every word you wanted, right?
But there is a method to the madness, and work that has to be done to get to the top.
So spend a little time to start your journey towards SEO guru or…pay someone else to do it!
Seriously, I don’t fix my own car, I pay the guy who knows how to fix VWs. I don’t want to mess up my car.
And the same goes for your website, and ranking on Google. You only get one chance.