But you probably already know that doing that is very hard work.
You need to do all of the following and more:
- keyword research to find keywords that are not overly competitive
- write content that rocks
- get that content promoted (social media, email list, outreach)
- try to build links to that content to get the post ranked on Google
It can all take months or more and in many cases you never had a chance to begin with.
But there is a little trick which many people are not aware of called Youtube.
The Power Of Youtube
You might have heard of this little video website called Youtube. They are one of the biggest websites online and dominate the video space.
Sure there are other options like Vimeo, which the professional video marketers are using (you can see a full comparison of Youtube and Vimeo in this post) but when it comes to reach Youtube wins hands down.
In fact Youtube has about 1 billion daily video views, so you can’t beat those numbers no matter where you look.
However, it is not just numbers and popularity that make the difference. And that is not why I am talking to you about Youtube here.
Google Loves Youtube Videos
In reality the biggest card that Youtube has in its poker hand is that it is owned by Google
So when it comes to search Google favors Youtube videos full stop. Search Engine Land have shown a study which found that
8 out of 10 videos shown in search results are from Youtube
Have you ever done a search and noticed that youtube videos always appear in the top 10 search results?
Well just type in “How To Rank With Youtube” into Google and this is what I got:
Yes, Google loves Youtube videos and places them in search results where it makes sense. Which in many information based searches is always the case.
And in the example above, we are seeing a video in second position! Even though the third position website is extremely well known and authoritative.
So the big question is how can you leverage this bias and get yourself ranked in the top 10 (ie page one) of Google search results?
How You Can Rank With Youtube
In many cases Youtube videos can outrank more powerful websites for positions in the top ten of Google
Of course it also requires a lot of work and a well set up Youtube channel and video to achieve, but for many of you this might be the only option to rank for keywords in your industry.
How To Rank Your Videos
Like with blog posts and website pages, there are SEO tricks that can help get you ranked on Google.
The main areas that you have to take care of are:
- Video Filename (use the keyword in there)
- Video Title (longer, but again use the keyword towards the beginning)
- Description (250 words, include the keyword towards the beginning, add a link to your site towards the top)
- Tags (add relevant tags, including keyword and others)
- Captions (it is also worth doing your video caption for extra ranking possibilities)
What Counts For Ranking A Video
The above are like your on-page SEO of a blog post. They provide the ground work for ranking and tell Google what your video is about.
They also give the searcher a reason to click on your video in Google or Youtube search results. Because they see the title and description. So remember that keywords are important, but your potential viewer is important too.
Why? No views, no ranking.
That leads us to the next point. What gets a video ranked after you have done the basics. Well, without going into detail (which you can find more of here) these are the main areas you should care about:
- Make Your Video Long Enough (Brian recommends 5 minutes or more)
- Try to get channel subscribers
- Thumbs up helps
- Views and more importantly retention helps (people need to watch more than 10 seconds)
Power tip: Add a great cover image to the video (like in the image above) to help get more clicks. The default images from Youtube are just random screenshots from the video.
Google cannot rank videos so easily via links as they do with blog posts, so they rely on the power of your channel and the views and likes/thumbs up of your video. This is a popularity contest!
Should You Create Videos
Ranking a video on Google is not simple, but neither is ranking a page or a blog post.
If you are at all interested in video, then this is a great option for getting rankings for your main keywords.
You don’t even have to appear on the video if you don’t want. In most of mine, I have done screencast tutorials or similar. Once you get more comfortable, you can start to appear on the videos. Then you might want better equipment too.