Sync Your SEO and Social Media Marketing For High Impact

Sync Your SEO and Social Media Marketing For High Impact

In this blog post you will learn why it’s important to have your SEO and social media marketing plans synced up for maximum impact! It is super important to have your SEO and social media marketing plans synced up. That means using the identical keywords in both your blog content, and your social media updates. That way, you’ll be sending a clearly defined keyword signal to Google. How SEO Works on Social Media On your social media channels, you’ll use your top level keywords as actual hashtags. This will help your content get found when people are searching for posts that are related to your keywords. So for example, if you are targeting keywords like SEO, Social Media, Blogging Tips (as we are) then these are the top level words that you will be using in all your content. Although it is hard to actually rank for these specific terms with such high levels of competition, they still appear all over your content and social media. They will also be the basis of your long tail keywords too. Note: If you need help finding keywords, check out this post from Ashley @ Madlemmings.com Benefits of SEO and Social Media Working Together The benefit of syncing your keywords with your blog content and with hashtags in your social updates, is that it tells Google: Hey, look at me… this is what I’m about, what my posts are about, what my blog is about. Got it! and it will get you some extra search juice. Although Google might not use social signals as a main driver, but they are watching them all the time. So having your key categories...
How SEO Can Bring Buyers to Your Website

How SEO Can Bring Buyers to Your Website

There is a difference between your standard website visitor, and a visitor who is ready to buy. The main one is money, but we are going to get a little deeper than that in this blog post! Many of your average website visitors will come back one day and buy from you, but a lot of them will not. Because some of them are just browsing! But one way you can get more actual buyers (visitors ready to pull out their credit card) to your site is to use the right keywords. So what are these fabled “right keywords”?  you ask. Why Specific Keywords = Buyers (Not Browsers) As you move through the various stages of buying, your searches on Google become more specific. Not only that, but there are phrases that you use that signal your intention to buy. Sounds a little difficult to get a handle on, I know. So let’s take a look at an example to show you what I mean. Buying a New Car Say you want to buy a new car. We all do sooner or later, right? When you start searching for information online, you might use the following kinds of words: four door 4WD family car best fast coupe 2014 and other more general phrases. When you start your research, you do not know what you want exactly or what is available. So you are fishing. It helps you find out what is available, and teaches you what to search for next. Then, as you start to know what your choices are, your research becomes more specific: 2014 VW Golf review Once you know...
Getting Started With Social Media Marketing

Getting Started With Social Media Marketing

Businesses ask me all the time How can we get our message in front of a massive audience? There’s no simple answer to this question. If there was, I would be out of a job. And could delete this blog post right now! But don’t give up hope just yet… What Can You Do That Actually Works? Ok, so enough negativity. What about something you can use right now to get great results? Start testing the following in combination and see what works (it’s different for us all, hence the testing) different social channels with different information with calls-to-action Nothing else is as simple, yet as important. I know it sounds like a lot of trial and error, and not something you want to be spending your valuable time on. But I do know one thing for sure – if you do nothing, nothing is going to happen. So Just Get Started Already To get started, all you need to do is make a plan (to the best of your ability). That’s it. Commit to yourself that your going to follow through with your plan, and just get going. Don’t spend hours worrying about. It’s not going to be perfect, no matter how well you craft it. So just start, and you’ll learn along the way. In fact, the lessons come quicker than you can imagine! There is no better learning experience than doing, I can tell you now. But Does It Work? Obviously, this type of ‘learn as you go’ strategy is not going to work with large corporations. Although you’d be surprised to find out that this is exactly what some of...
5 Steps to SEO Brilliance For Small Business

5 Steps to SEO Brilliance For Small Business

You might have heard all the gurus speaking about SEO and how it can get you to the top of Google. And there is a reason these superstars spend so much time talking about this: Most people never get past page one of Google search results. And most of those on page one only click on the first five (maybe even three) results. Don’t believe me? Check out these detailed stats from a massive study done by Chikita a few years ago. Conclusion: if you want to get a part of that massive rush of free traffic from Google and friends, you have to do some SEO too! The Simple Guide To SEO Sure, I can’t teach you all the tricks I have learnt over the years, but in this blog post I am going to show you the steps you need to take. Here are the steps you need to carry out for your website content: Find out what keywords (including phrases) are getting traffic for your niche/industry Choose the keywords that are not too competitive (longer tail keywords work best) Insert these keywords in the correct locations in your content Don’t overdo step 3 (1-3% keyword density is good) Start building links to your content (pages, posts, homepage etc) That is the basics of SEO, and what you need to do to make sure you rank for the keywords your customers are using. Of course, it could be that you getting to position one on Google with only a few (or none) of these steps. But that is unlikely. The internet is already full (of people who know what they are doing)....
Take Your Social Media Marketing to the Next Level

Take Your Social Media Marketing to the Next Level

I keep finding myself saying that this crazy social media marketing stuff really isn’t that difficult! The key to it all is simply sticking to the basics. Through thousands of hours of experience with customers, I’ve come to believe in the following statement: It’s not that social media marketing is difficult, it’s that people and businesses have trouble sticking to their social media posting schedule, which creates gaps and inconsistencies within their social media marketing plan. This leads to a sense of disappointment because the desired results are not being achieved. I know, it all sounds well and good. But how do you achieve the results you want without knowing what works and having a great plan to stick to. So to help you all get the results you deserve I’ve put together a simple 3 step plan (see below) that is fool proof and will work for your business 100% of the time. There is a catch though. (Yes, nothing is push button simple!) You have to make a plan, and stick to the plan. And I don’t want to hear any excuses! The Simple Plan For Your Social Media Success 1. Post consistently: Get into a routine and stick to it. If you decide you’re going to post 10 times per day, then post 10 times per day, if it’s 3 times per day, then make it 3 times per day, but whatever you decide, make a plan and stick to it. 2. Post trending content: Follow the top sites in your specific industry and stay up to date with all the latest and greatest news, tips, tricks, and trends. People...
Are You a Startup Looking For Significant Growth?

Are You a Startup Looking For Significant Growth?

You are the founder of a startup company with over $1,000,000 in annual revenue struggling to grow in a tough market. You find yourself waking up in the middle of the night wondering how in the world you’re going to continue to expand your business! You have a great idea. A great product. And a great team. But the customers just aren’t beating down your door. You Need A Hand There just isn’t enough time in the day. And you don’t feel you have the knowledge to get involved in every part of your business. So why not get the experts involved when you need a hand growing your business? At Entice Online Marketing, we have a proven social media marketing plan that will immediately get your business in front of your target market audience. Sounds like a tall order, but it’s what we do. We can help you do it too! Here’s how we help our customers do it. We discover: who your target market really is We discover what their pain points are and what’s important to them what social channels your audiences prefer when they are active on social (so we can catch their attention) That’s the basics of any good social media marketing plan. But let’s take it a step further. We also: create helpful, useful, and engaging content that solves their pain points and answers their questions include a call-to-action directing them back to your businesses website on a daily basis follow all this up with a weekly analytics report delivered directly to your email inbox Sounds easy, right? Of course it does! That’s because it’s a...
If You Don’t Have An Email List, Better Get Started!

If You Don’t Have An Email List, Better Get Started!

One of the most powerful tools we have in online marketing is an email list. Why? Because it enables you to market directly to the inbox of your future customers. Apart from an SMS, what else gets your attention more than a new email? Ok, a screaming child wins hands down, but you get the idea. So now you have to ask yourself the question… Where is My Email List? You have a website – check! You have a few social media accounts – check! You even blog occasionally – check! But do you have an email list? No? Then it’s time to get one. All those wonderful visitors to your website come once, and then…leave. Never to return. Well, almost never. But if you coax them onto your email list, you can always contact them, and bring them back. Again and again. So now you want one, right? How Big Should Your Email List Be? Some people will boast of the size of their email list, but don’t get email list envy. But there are email lists…and then there are focused email lists. It’s the quality of your email list that matters. You want people on there who are opening your emails and reading them. If they click on the links inside, even better. That means they are really interested. So what we are really talking about here is quality over quantity! How Do You Set One Up? Ok, hold on there cowboy, one thing at a time :> There are a few steps you need to take to get an email list up and running. Got a pen? Ok, here...
Four Steps to Social Media Fame for Your Business

Four Steps to Social Media Fame for Your Business

Achieving social media fame for your business is not as tough as it sounds. In fact, in most cases, if you just follow a proven road map (which I will go over below) you’ll be well on your way to social media marketing success. Maybe You Are At the Crossroads? The catch is, it takes quite a lot of hard work to reach this stage even with a well defined roadmap. And if you want take a short cut, you’re going to need to have the money to pay someone to do it for you. In business, this is called the crossroads: doing it yourself vs. paying someone. And this is where you may decide not to do anything at all, just because you’re not entirely sure what to do. If you can power through the crossroads, you’re going to be way ahead of your competition! Why? Because they most likely have analysis paralysis as well, and are still sitting at the crossroads pondering their business’s future. Just Show Me The Money! Enough of this hype and inspirational talk for now, here are the four steps that your business can immediately implement to reach social media marketing fame and glory. (just imagine the ticker tape parade now!) Post at least one update (with a high-quality) image, to each of your social media channels, on a daily basis, seven days per week Monitor and reply back in a timely manner to anyone that comments or sends a direct question via any of your social media channels Run daily, weekly, or monthly analytic reports on your social media engagement, followers, conversions, and traffic increases...
How Good Is Your Website SEO? Do You Really Know?

How Good Is Your Website SEO? Do You Really Know?

You have your website all set up and ready to go! Woo hooo! Now you can get on with the fun stuff. The real working of running your business… And then your website gets forgotten. Pages are moved. Links get broken. Blog posts are not written with Google in mind. There are so many small things that you do, that can have a huge effect on your website, and how it ranks on Google. But How good is Your SEO? What Can Go Wrong Does Go Wrong (who is this Murphy guy?) There are a lot of very minor mistakes you can make on your website. Most of the time, without even knowing. For example, by allowing Google to crawl and index your categories and tag pages, you have duplicate content on Google. Sounds confusing and complex, but it’s quite simple. Hint: Google does not like duplicate content. Or you could change the URL of a single page for whatever reason (it looks nicer, it sounds better etc). There is no problem with doing that….or is there? Anyone that linked to that page now has a dead link. Hint: Google will see this eventually. And you friends you link to you, won’t like you either! You could be putting your keywords in all the wrong places and missing out on some high Google rankings. Or maybe you don’t even know what keywords you should be targeting in your industry or niche? Do you actually do keyword research? Hint: Keywords are what gets you ranked on Google for the words people actually search for. Getting Your Web Foundations Right There are a lot of...
3 Online Marketing Services That Will Boost Your Brands Online Identity

3 Online Marketing Services That Will Boost Your Brands Online Identity

In business it always pays to focus on what you are good at. And that means knowing when to get help. So at Entice Online Marketing we’ve already done the hard “marketing” work for you. All you need to do is select which package (or packages) , sit back, relax and let our team of trained industry professionals do the work for you. What are these helpful packages? We have 3 different monthly packages listed below, all of which will help boost your brands online identity! Not only that, but they will help to get your business the maximum possible exposure online. Sign up for one, two, or all three of them, and get your business in front of your target audience starting today. Lead Generation Boost Identify target audience Identify needs and pains of your audience Help you create a lead magnet for enticing your customers to sign up to your email list Guidance in setting up your automated emails for subscribers Set up of opt in forms on strategic positions of your website Optional landing page creation (requires LeadPages subscription) Monthly 30min call to review progress, realign priorities etc Monthly report of email signup progress Social Media Magic Social Media posts done daily Summary of replies you should respond to Immediate monitoring of priority replies Monthly Reports on Social Media Channel (interactions, traffic, followers etc) Monthly call to monitor progress and issues Google Gold Identify targeted keywords (long-tail keywords) in your market segment Strategically add the identified keywords in the proper areas of your site ie: blog posts, home page Optimize overall site and structure Optimize pages and posts...