Have you ever wondered why time flies so fast, especially when you are on social media?
Me too! It is officially a time vacuum. A place where you can start with the intention of only spending 5 minutes, then – Boom, an hour has passed by.
Not only that, but despite all the time you spend on there, you are not seeing results either!
Social Media Marketing is Flat Out Time Consuming
Did you know that according to statistics found on Hubspot:
The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner)
Why is social media so time consuming?
- Finding information to post
- Creating information to post
- Responding to comments
- Responding to likes
- Thanking people for reshares
… it all takes up time.
Social media marketing is NOT something that you do for 15 minutes in the morning, then move onto other things for the rest of the day. Not if you want to do it right.
Social media marketing takes a continuous effort, all throughout the day.
Not only that, but 7 days a week as well.
In social media marketing, you need to be online when your audience is online, so depending upon what part of the world your audience lives in, it can be a 24/7 effort.
Social Media Marketing is Frustrating
When you’re running your own business, there’s already enough stress with other daily tasks. Adding social media marketing to the mix sometimes just adds to the frustration of not having enough time in the day.
Social media marketing is not easy. Most of us only hear of the mega success stories of viral posts and viral social media marketing campaigns on the news. Then we get confused and think that our social media marketing campaign is going to have the same success.
Success on a massive scale in social media marketing is not the norm by any means. Especially for the average business owner.
Social Media Marketing is Expensive
Randomly running paid campaigns/advertising for social media marketing without a strategic plan or goal in mind, is like driving down the road in your car and throwing your hard earned money out the window.
Woo hoo, there goes $500 bucks!
Don’t do anything in terms of paid for social media marketing advertising without having a specific goal for your campaign. (Hint: Having a plan helps too!)
The primary social media marketing channels will eat your money up and give you very little in return, if you don’t know what you’re doing.
Most small businesses want “likes” because they’ve heard that this is going to bring them business. This is sadly far from the truth.
Focus on “likes” and you know what you’re going to get, “likes.”
Focus on “sales” and you know what you’re going to get, “sales.”
And we have said this before: don’t focus on traffic (or likes) focus instead on getting more customers.
Starting to see the big picture?
Wrapping Everything Up
Social media marketing doesn’t have to be time consuming, frustrating, or expensive.
In fact, it can be a very pleasant experience when mapped out and implemented properly.
My suggestion to you is that you invest your time and money into your social media marketing plan upfront, by working with a trained social media implementation and planning specialist.
That way you’ll learn the tips and tricks from a pro, and you’ll skip the time consuming, frustrating, and expensive parts of finding out how social media marketing actually works. Win-win!
If this sounds like a good idea to you, get in touch with us and schedule a quick chat to see how we can boost your social media results today!