Many people create their website either as a side project or something they feel they have to do, but the importance of your online presence for your business cannot be overstated. It is your calling card online. Your one stop shop, where your existing and future clients or customers can:
- learn more about you
- get educated by you
- and ultimately buy from you
Selling Services On Your Website Is Important
So it is clear that you need to offer your visitors something to buy, otherwise your website is just a hobby. And perhaps it is, then you can stop reading here.
But if you intend on running a business and you have services to sell, then offering them clearly on your website is critical.
I presume you are with me so far.
And now you want to offer your amazing services to the world, right?
How do you do it?
Create Service Pages For Each Service You Offer
For the sake of your customers and Google, you need to clearly define and segregate the services you offer on your website.
Each service should be clearly explained on a page of it’s own.
That page should have a
- relevant heading for the service
- map out the offering
- the process you use
- any considerations the visitor may have
- address possible objections
- offer a way to get in touch
- show examples of your work
You may not need to include all of the above, but your service offering should be a cohesive page that helps the visitor understand what it is you offer, how things work, why they might need it and why you are the best person to help them.
Sometimes specific areas of these things are address in separate pages or blog posts (don’t have a blog, here is why you need one). But the essence of it all should be contained on the service page, because many people will never get beyond that.
Examples of Service Pages From Various Industries
To help give you some examples of service pages and how they can look and be laid out, I have created a small list below.
Take a look at each one to get a feel for service pages, even in a variety of industries (it may not be your niche, but you will soon see they are very similar).
1 on 1 Service- ConversionXL (Simple with more testimonials)
Product Design Engineering – Porticos (more details, examples and link to posts)
Len The Plumber – Garbage Disposal (explanations of services)
Saco London – Hairdresser (Simple price list – enough for this industry)
The above examples are just a beginning, but they give you a broad example of how simple, or detailed such a page can be.
Make Your Services Easy To Find
Don’t hide your new created masterpiece of a service page deep in your website either, that will not help anyone.
You need to make your service page or pages easy to find. And the simplest way to do that is to create a separate menu item for it.
Add something called “Services” in your menu, or even a list of submenus that contain a link to each of your service pages. Try to keep it clean, clear and concise. You don’t want to litter your menu with a bunch of new items. :”Services” says it all.
If you have a more personal relationship with your audience another possible label for the menu is “Hire Me” or “Work With Me”. There are lots of possibilities, but the intent should always be clear. Don’t make your users guess what your menu item is for!
Just Create Your Services Now
Whether you make your new service page or pages huge and detailed, or simple and to the point, it does not matter.
You can keep adding to them or changing them over time.
The main thing is that you get them up on your website now, and don’t wait for more customers to pass by your website, wondering if you have something to sell.
While we are on the topic, be sure to check out our amazing marketing services.