How to Choose the Right Social Media Platform

Choosing the Right Social Media NetworkIn this post, you’ll learn what social media channel to use for your kind of business or blog.

Different social media channels provide different types of target markets for your business. And knowing what the main differences are can help you find the right one for you.

Below are a few examples and highlights of what each social media channel provides for its users.

LinkedIn

LinkedIn is a great place to network with like-minded business professionals, to share business information, and to connect and learn more about clients and prospects.

Some great advertising opportunities also exist to get your business in front of your target market by using LinkedIns advertising options.

Don’t get too bogged down with too much paid advertising, it is not always the most sustainable option. Be sure to build meaningful relationships, not just random connections with LinkedIn LIONS.

Bonus: Get a Free Copy of the simple 5 step plan to social media, and learn to be successful on social today. 

Google+

Google+ is a very useful network to really get into in-depth conversations with some of the worlds top influencers.

Google+ is a no-nonsense network where people really look to engage with each other. If you’re looking to link dump and tell the world how great your business is, Google+ is most likely not the place to do it. You will make more enemies than friends doing that.

But, if you’re looking to engage and join in on enriching and meaningful conversations, than Google+ is definitely a social channel you need to take advantage of. And with it still being a relatively young platform, it is also still growing quite fast.

Facebook

Facebook is the perfect place for already established businesses to continue to build out their brands.

If you’re a new business, it’s going to be tough to get a good start on Facebook without investing a fair amount of money into advertising what you post. It’s really pay-to-play with Facebook at this point.

Facebook is great to keep in touch with friends and family, as well as reconnect and network with like minded people, but if you’re looking to use it as the keystone to your businesses online success, you may want to rethink your plan. Especially when there are other platforms out there where it is far easier to start out and get  fan base for free.

Pinterest

Although many people will tell you differently, Pinterest is actually a great place for almost every market segment. You just have to be a little visual.

Pinterest is the sleeping giant for businesses out of all the primary social media networks listed in this post.

Be sure to use large descriptive images, or infographics that provide helpful, useful, and engaging information to your target market.

Pinterest is great because your pins have the opportunity to literally go viral very quickly. Focus on creating high quality graphics for your pins and you’ll be well on your way to success. Leveraging group boards is also a quick way to get started on Pinterest, so be sure to work on that too.

 

Twitter

choosing-social-media-platformTwitter is perfect if you like lightning in a bottle. It’s is fast, it’s fun, it’s informative, and it’s a great way to share information with your target audience very quickly.

The key to growing a solid Twitter follower base today is to always tweet with images and to use hashtags.

Twitter is the one network that I’d say it’s ok to share more information about your own business, maybe you go with a sixty-forty ratio. Sixty percent other peoples information, forty percent your businesses information.

Final Thoughts on Choosing a Platform

There is no perfect platform for your brand and message. And enjoying spending a little time on social media is part of having success.

Re-read the above tips and recommendations and I am sure it will all become clear to you.

Just choose 2-3 platforms in the long run, and become an expert at them. Don-t spread yourself too thin, as you will regret it.

Bonus: Get a Free Copy of the simple 5 step plan to social media, and learn to be successful on social today. 

If you’re interested in taking a deeper dive and discovering how Entice Online Marketing can help you personalize and increase engagement on any of the social media marketing channels listed above, fill out our contact form and we’ll arrange a convenient time to talk more.

photo credit: ores2k via photopin cc

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