Horrendous Social Media Advice: 18 Experts Explain Why

Horrendous Social Media Advice: 18 Experts Explain Why

You’ve probably read all of the social media posts out there, and put it all into action, right? But still, you are not seeing the results you expected! There’s a lot of advice out there that just does not work, so I asked 18 experts what the worst social media advice they have heard is, and why? In this post you will find some amazing tips some unexpected gems some common mistakes advice to get you on the right track. Share it with your friends on social media, and don’t forget to thank the experts for their wisdom :>     Check Out last week’s post on The Worst Blogging Advice Ever Kristi Hines The worst social media advice I have read is that you should connect with everyone who wants to connect with you, whether it’s through following back on Twitter, accepting friend requests on Facebook, or accepting invitations to connect on LinkedIn. When I started out in blogging, that’s exactly what I did – I connected with everyone. Four years down the road, I had to hire a VA to manually remove thousands of Facebook “friends” that I didn’t really know and never actually interacted with. Eventually, I’ll have to do the same with LinkedIn and Twitter. A lot depends on how you want to use each social network, but you might want to consider limiting the connections you make, especially on your Facebook and LinkedIn profiles. This is due to the personal aspect of Facebook profiles, where people post photos of your kids or talk about their health, and the professional aspect of LinkedIn profiles, where people...
Sync Your SEO and Social Media Marketing For High Impact

Sync Your SEO and Social Media Marketing For High Impact

In this blog post you will learn why it’s important to have your SEO and social media marketing plans synced up for maximum impact! It is super important to have your SEO and social media marketing plans synced up. That means using the identical keywords in both your blog content, and your social media updates. That way, you’ll be sending a clearly defined keyword signal to Google. How SEO Works on Social Media On your social media channels, you’ll use your top level keywords as actual hashtags. This will help your content get found when people are searching for posts that are related to your keywords. So for example, if you are targeting keywords like SEO, Social Media, Blogging Tips (as we are) then these are the top level words that you will be using in all your content. Although it is hard to actually rank for these specific terms with such high levels of competition, they still appear all over your content and social media. They will also be the basis of your long tail keywords too. Note: If you need help finding keywords, check out this post from Ashley @ Madlemmings.com Benefits of SEO and Social Media Working Together The benefit of syncing your keywords with your blog content and with hashtags in your social updates, is that it tells Google: Hey, look at me… this is what I’m about, what my posts are about, what my blog is about. Got it! and it will get you some extra search juice. Although Google might not use social signals as a main driver, but they are watching them all the time. So having your key categories...
Getting Started With Social Media Marketing

Getting Started With Social Media Marketing

Businesses ask me all the time How can we get our message in front of a massive audience? There’s no simple answer to this question. If there was, I would be out of a job. And could delete this blog post right now! But don’t give up hope just yet… What Can You Do That Actually Works? Ok, so enough negativity. What about something you can use right now to get great results? Start testing the following in combination and see what works (it’s different for us all, hence the testing) different social channels with different information with calls-to-action Nothing else is as simple, yet as important. I know it sounds like a lot of trial and error, and not something you want to be spending your valuable time on. But I do know one thing for sure – if you do nothing, nothing is going to happen. So Just Get Started Already To get started, all you need to do is make a plan (to the best of your ability). That’s it. Commit to yourself that your going to follow through with your plan, and just get going. Don’t spend hours worrying about. It’s not going to be perfect, no matter how well you craft it. So just start, and you’ll learn along the way. In fact, the lessons come quicker than you can imagine! There is no better learning experience than doing, I can tell you now. But Does It Work? Obviously, this type of ‘learn as you go’ strategy is not going to work with large corporations. Although you’d be surprised to find out that this is exactly what some of...
Take Your Social Media Marketing to the Next Level

Take Your Social Media Marketing to the Next Level

I keep finding myself saying that this crazy social media marketing stuff really isn’t that difficult! The key to it all is simply sticking to the basics. Through thousands of hours of experience with customers, I’ve come to believe in the following statement: It’s not that social media marketing is difficult, it’s that people and businesses have trouble sticking to their social media posting schedule, which creates gaps and inconsistencies within their social media marketing plan. This leads to a sense of disappointment because the desired results are not being achieved. I know, it all sounds well and good. But how do you achieve the results you want without knowing what works and having a great plan to stick to. So to help you all get the results you deserve I’ve put together a simple 3 step plan (see below) that is fool proof and will work for your business 100% of the time. There is a catch though. (Yes, nothing is push button simple!) You have to make a plan, and stick to the plan. And I don’t want to hear any excuses! The Simple Plan For Your Social Media Success 1. Post consistently: Get into a routine and stick to it. If you decide you’re going to post 10 times per day, then post 10 times per day, if it’s 3 times per day, then make it 3 times per day, but whatever you decide, make a plan and stick to it. 2. Post trending content: Follow the top sites in your specific industry and stay up to date with all the latest and greatest news, tips, tricks, and trends. People...
Are You a Startup Looking For Significant Growth?

Are You a Startup Looking For Significant Growth?

You are the founder of a startup company with over $1,000,000 in annual revenue struggling to grow in a tough market. You find yourself waking up in the middle of the night wondering how in the world you’re going to continue to expand your business! You have a great idea. A great product. And a great team. But the customers just aren’t beating down your door. You Need A Hand There just isn’t enough time in the day. And you don’t feel you have the knowledge to get involved in every part of your business. So why not get the experts involved when you need a hand growing your business? At Entice Online Marketing, we have a proven social media marketing plan that will immediately get your business in front of your target market audience. Sounds like a tall order, but it’s what we do. We can help you do it too! Here’s how we help our customers do it. We discover: who your target market really is We discover what their pain points are and what’s important to them what social channels your audiences prefer when they are active on social (so we can catch their attention) That’s the basics of any good social media marketing plan. But let’s take it a step further. We also: create helpful, useful, and engaging content that solves their pain points and answers their questions include a call-to-action directing them back to your businesses website on a daily basis follow all this up with a weekly analytics report delivered directly to your email inbox Sounds easy, right? Of course it does! That’s because it’s a...
Four Steps to Social Media Fame for Your Business

Four Steps to Social Media Fame for Your Business

Achieving social media fame for your business is not as tough as it sounds. In fact, in most cases, if you just follow a proven road map (which I will go over below) you’ll be well on your way to social media marketing success. Maybe You Are At the Crossroads? The catch is, it takes quite a lot of hard work to reach this stage even with a well defined roadmap. And if you want take a short cut, you’re going to need to have the money to pay someone to do it for you. In business, this is called the crossroads: doing it yourself vs. paying someone. And this is where you may decide not to do anything at all, just because you’re not entirely sure what to do. If you can power through the crossroads, you’re going to be way ahead of your competition! Why? Because they most likely have analysis paralysis as well, and are still sitting at the crossroads pondering their business’s future. Just Show Me The Money! Enough of this hype and inspirational talk for now, here are the four steps that your business can immediately implement to reach social media marketing fame and glory. (just imagine the ticker tape parade now!) Post at least one update (with a high-quality) image, to each of your social media channels, on a daily basis, seven days per week Monitor and reply back in a timely manner to anyone that comments or sends a direct question via any of your social media channels Run daily, weekly, or monthly analytic reports on your social media engagement, followers, conversions, and traffic increases...