by Raymond Stokes | Oct 15, 2017 | Social Media
We all know that effective social media use is great for business! But there are so many platforms out there…all of which connect to different kinds of audiences and accomplish different purposes. While it may seem good to post your content to every social media site at once, in fact, this is ineffective. Every platform is different and has to be used differently. A great example of this is LinkedIn and Twitter, two very similar sites which, nonetheless, require different approaches. Is your goal to persuade the audience and build awareness of your business via social media? Well, Twitter may not be your best bet. If you randomly scroll through a few Twitter feeds, you will soon see why. At first, you might be tantalized by the numerous links that have been tweeted. Twitter users love posting links to interesting articles. For this reason, it’s very common for brands to try to build a following with lots of tweeted links to their website. This is a strategy for effective marketing on Twitter. If you look closely, though, you will see that very few followers, if any, actually click on these tweeted links. This is even true for people with followers in the 7- digit range. But what about all these data which tell us that Twitter can create massive spikes in traffic and engagement? That’s very true. But high traffic and engagement on Twitter do not necessarily translate to optimum results for your business. So should you choose LinkedIn instead? Let’s take a close look at both Twitter and LinkedIn in terms of how they might suit the needs...
by Brandon Schaefer | Feb 11, 2015 | Social Media
Selecting a social media channel to focus on in 2015 is easy, right?Well maybe it’s not so easy. Why? Because each social media channel has it’s own unique benefits.Here’s the deal though, if you know what result you want to get out of your social media marketing efforts, you can then work in reverse to see what social media channel fits you best.What people and companies do in most cases, is they just jump onto the social media circuit without a plan, then they get frustrated, and then they say social media doesn’t work for them. The fact is, social media does work, but it only works if you have a clear road map of expectations and desired results laid out.We Asked Some People in the TrenchesSo we decided to find out from people in the trenches, what social media channel they were going to focus on in 2015.And in the following post, we have broken it down by person so you can see what each of them had to say.But first, let’s see how many people chose what social platform – and the winner is… THE RESULTS: WHICH SOCIAL MEDIA CHANNELS IN 2015Twitter – 4 PeopleFacebook – 4 PeopleGoogle Plus – 3 PeopleInstagram – 1 PeopleTsu – 1 PeoplePinterest – 1 PeopleLinkedIn – 1 PeopleReddit – 1 People Definitely Twitter is the most active social media marketing channel for me. I've built an engaged base of followers (+25,000), which share and like the content I tweet. I use some tools like Triberr, JustRetweet and ViralContentBuzz in combination to Twitter. As results, I got many hits, visits, leads and mentions. Erik Emanuelli No Passive Income It...
by Brandon Schaefer | Jan 26, 2015 | Social Media
Gone are the days of randomly posting updates to your social media marketing channels and you seeing a lot of engagement from it. There are way too many businesses (both small and large) absolutely crushing it on social media today. The main differences between the businesses that are increasing engagement on their social media channels vs. those that are complaining that social media marketing doesn’t work, is that the ones crushing it. All have a strategic social media marketing plan in place. Don’t get me wrong here, we’re always going to have the silver bullet companies that explode onto the social media marketing scene, but these are not the norm, and in fact, some say, the faster the rise, the faster the fall. So for your business, you may just want to stick with the basics and take the first step in forming a long term, strategic social media marketing plan. What Is A Strategic Social Media Marketing Plan Here’s two example to help get your head wrapped around what I mean by putting a strategic social media marketing plan in place. Example one: get a big plate of spaghetti, throw it up against the wall, and see what stick This is what companies that don’t have a social media marketing plan do, and it doesn’t work very well in the long run. Example two: get a high powered laser beam, focus the laser directly on one specific target market, and share highly relevant information to that market specifically. This is what companies with strategic social media marketing plans do. Not having a social media marketing plan in place, is...
by Brandon Schaefer | Dec 2, 2014 | Social Media
In this post, you’ll learn 3 reasons why you may want to outsource your social media marketing. Have you ever wondered why time flies so fast, especially when you are on social media? Me too! It is officially a time vacuum. A place where you can start with the intention of only spending 5 minutes, then – Boom, an hour has passed by. Not only that, but despite all the time you spend on there, you are not seeing results either! Social Media Marketing is Flat Out Time Consuming Did you know that according to statistics found on Hubspot: The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) Why is social media so time consuming? Finding information to post Creating information to post Responding to comments Responding to likes Thanking people for reshares … it all takes up time. Social media marketing is NOT something that you do for 15 minutes in the morning, then move onto other things for the rest of the day. Not if you want to do it right. Social media marketing takes a continuous effort, all throughout the day. Not only that, but 7 days a week as well. In social media marketing, you need to be online when your audience is online, so depending upon what part of the world your audience lives in, it can be a 24/7 effort. Social Media Marketing is Frustrating Like anything that you try, if you don’t know what you’re doing, it can be frustrating and time consuming. When you’re running your own business, there’s already enough stress...
by Brandon Schaefer | Nov 3, 2014 | Social Media
In this short post, you’ll learn why it’s important that you get a social media marketing plan for your business. There are three main reasons why you want to get a social media plan together… well, there’s actually a lot more, but to keep things simple, I’ll just list three of the primary ones in bullet point format below. If you don’t have a plan, you’re going to get overwhelmed and feel like you’re lost in too much information If you don’t have a plan, you’re not going to know where you’re supposed to start and finish If you don’t have a plan, you’re not going to know what to measure your success against Social Media Can Overwhelm You Getting overwhelmed is one of the main reasons that people quit social media marketing in the first place. Have a plan about what type of content you’re going to post, as well as how often you’re going to post. Once you have your plan, stick to it. It doesn’t have to be a master plan to take over the world, just a simple and basic plan that’s going to keep you on track. Where to Start and Finish Posting on social media without a beginning and end goal in mind, is like running a foot race without knowing where the finish line is! It just doesn’t make sense. Define a starting point, as well as an end for your social media marketing efforts (or campaigns as we call them in the social media marketing world). Again, we’re not trying to sell everything to the world in one shot here, we’re simply making sure we...
by Brandon Schaefer | Oct 27, 2014 | Social Media
In this post, you’ll learn what social media channel to use for your kind of business or blog. Different social media channels provide different types of target markets for your business. And knowing what the main differences are can help you find the right one for you. Below are a few examples and highlights of what each social media channel provides for its users. LinkedIn LinkedIn is a great place to network with like-minded business professionals, to share business information, and to connect and learn more about clients and prospects. Some great advertising opportunities also exist to get your business in front of your target market by using LinkedIns advertising options. Don’t get too bogged down with too much paid advertising, it is not always the most sustainable option. Be sure to build meaningful relationships, not just random connections with LinkedIn LIONS. Bonus: Get a Free Copy of the simple 5 step plan to social media, and learn to be successful on social today. Google+ Google+ is a very useful network to really get into in-depth conversations with some of the worlds top influencers. Google+ is a no-nonsense network where people really look to engage with each other. If you’re looking to link dump and tell the world how great your business is, Google+ is most likely not the place to do it. You will make more enemies than friends doing that. But, if you’re looking to engage and join in on enriching and meaningful conversations, than Google+ is definitely a social channel you need to take advantage of. And with it still being a relatively young platform, it is also still growing quite fast....
