5 Steps to SEO Brilliance For Small Business

5 Steps to SEO Brilliance For Small Business

You might have heard all the gurus speaking about SEO and how it can get you to the top of Google. And there is a reason these superstars spend so much time talking about this: Most people never get past page one of Google search results. And most of those on page one only click on the first five (maybe even three) results. Don’t believe me? Check out these detailed stats from a massive study done by Chikita a few years ago. Conclusion: if you want to get a part of that massive rush of free traffic from Google and friends, you have to do some SEO too! The Simple Guide To SEO Sure, I can’t teach you all the tricks I have learnt over the years, but in this blog post I am going to show you the steps you need to take. Here are the steps you need to carry out for your website content: Find out what keywords (including phrases) are getting traffic for your niche/industry Choose the keywords that are not too competitive (longer tail keywords work best) Insert these keywords in the correct locations in your content Don’t overdo step 3 (1-3% keyword density is good) Start building links to your content (pages, posts, homepage etc) That is the basics of SEO, and what you need to do to make sure you rank for the keywords your customers are using. Of course, it could be that you getting to position one on Google with only a few (or none) of these steps. But that is unlikely. The internet is already full (of people who know what they are doing)....
How Good Is Your Website SEO? Do You Really Know?

How Good Is Your Website SEO? Do You Really Know?

You have your website all set up and ready to go! Woo hooo! Now you can get on with the fun stuff. The real working of running your business… And then your website gets forgotten. Pages are moved. Links get broken. Blog posts are not written with Google in mind. There are so many small things that you do, that can have a huge effect on your website, and how it ranks on Google. But How good is Your SEO? What Can Go Wrong Does Go Wrong (who is this Murphy guy?) There are a lot of very minor mistakes you can make on your website. Most of the time, without even knowing. For example, by allowing Google to crawl and index your categories and tag pages, you have duplicate content on Google. Sounds confusing and complex, but it’s quite simple. Hint: Google does not like duplicate content. Or you could change the URL of a single page for whatever reason (it looks nicer, it sounds better etc). There is no problem with doing that….or is there? Anyone that linked to that page now has a dead link. Hint: Google will see this eventually. And you friends you link to you, won’t like you either! You could be putting your keywords in all the wrong places and missing out on some high Google rankings. Or maybe you don’t even know what keywords you should be targeting in your industry or niche? Do you actually do keyword research? Hint: Keywords are what gets you ranked on Google for the words people actually search for. Getting Your Web Foundations Right There are a lot of...