4 Companies That Are Focused On Niche Marketing

4 Companies That Are Focused On Niche Marketing

You may have heard the saying: The money is in the niche And it is never truer than in 2016, when the internet is getting ever more crowded, and standing out is harder than ever. Although focusing on a very tight niche is very counter-intuitive, it has a huge benefit attached to it. By focusing on one product, one group or one idea, you are targeting your customers very closely. So instead of using the old spray and pray method, where everyone is your customer, you are now focused on a specific type of person. That means that you can adapt your messaging, your website content and your marketing in general to address the problems and needs of this specific audience. Now that is a great idea, right? So in this post, we want to highlight some companies that are doing a great job of focusing in on a tight niche in their industry and succeeding as a result. Concourse Hosting – Blackbaud Software Hosting Website: http://concoursehost.com As we all know, the internet is flooded with hosting companies that are undercutting each other to get the next hosting dollar from us and their competition. But rather than focus on a broad niche and offer software hosting for every man and his dog, Concourse has decided to niche down and go for hosting specific software – Blackbaud Software like Raisers Edge and Tableau to be exact. This means that they have discovered an untapped niche that is currently only being served by the software supplier and perhaps a couple of other players in the field. The result: a niche-based hosting...