How To Boost Email Sign Ups On Your Website

How To Boost Email Sign Ups On Your Website

Are you working on your email list? If not then you are missing out on a whole lot of sales on your website. Even if you are not selling right now, there are so many ways you could use an email list. Just staying in touch with your readers is the first and most basic one. And then as things grow and scale with your marketing and business you can take it to the next level – sales. But the big question is, how do you grow your email list as fast as possible? Growing Your Email List With your website set up and ready to go, adding optin forms to gather emails is a high priority. And there are so many ways you can do it. So let’s dive in and check a few of them out… Hero Section Your home page is one of the most visited on your website. So you better make good use of it. And if you want to grab people’s attention as soon as you arrive, then the hero section is the way to do it. The hero is the first section of the homepage which usually highlights a hero – product, service or similar. The best way to do it is to have a compelling image, that matches the offer. Then place a strong marketing message next to it with a call to action. Which then leads to an email optin form. You can see an example below from Flow Consulting who offer Lean Sigma consulting services: As you can see it is a clear and compelling way to get people...
WordPress Page Builders Can Turn You Into A Pro

WordPress Page Builders Can Turn You Into A Pro

Don’t you wish you were a pro web designer and could create stunning web pages for your website? Many people struggle with their website and either have to accept that it will never be as amazing as they want or they have to pay someone to do it for them. If this is a problem you suffer from, or you are a designer with no time, then a WordPress Page Builder might be the savior you were waiting for! And one of the best ones I have seen is the Thrive Content Builder. It comes with: An easy to use page builder (drag, drop, click, edit – WYSIWYG type) 50+ Built-in landing page templates (edit with the page builder) Conversion based elements like optin forms, two step optins to catch more emails for your list So unlike most page builders (Visual Composer or Divi’s content builder) you get an easy to use page builder, landing pages and optin forms. Let’s take a closer look at what you get and how it works. LEARN MORE Thrive Content Builder Review The team at Thrive have come up with one of WordPress’ best plugins – the Thrive Content Builder. It enables you to create stunning web pages or blog posts in minutes – instead of spending hours or hundreds of dollars on a designer. How Does The Page Builder Work? The Thrive content builder is built into the WordPress editor so that you can choose to use it (or not) when you create a new page or post. It is a toolbar (shown on the right) that sits next to your page/post and allows...
Traffic is Great, But You Need Customers!

Traffic is Great, But You Need Customers!

The biggest mistake you might be making right now is focusing on the wrong things in your business. How do I know? I made the same mistake when I started a few years back. I was constantly focused on getting more traffic. I want more traffic! More traffic !!! (picture Dr Evil rubbing his hands together) Traffic is great, don’t get me wrong. We all need traffic to our websites to even start getting customers. But that is not where it ends. But the problems is that only watching the traffic to your website grow can lead you to a very sad and lonely place… There Are A Lot Of Numbers, But Most of Them Are Useless When it comes to websites and online marketing we can stand and watch a whole bunch of numbers to make ourselves feel better. how much traffic I am getting how many keywords am I ranking for how many Twitter followers do I have what is my most popular post I can pull a whole bunch more from the list of useless things I used to (and sometimes still do –  old habits die hard) care about. But what you have to do in business is take a good look at the numbers and understand what they mean. Even more importantly, you also have to know which numbers are the ones that matter. The ones that will drive growth in your business. These are the ones you should care about. Hint: they are the ones that leads to conversions (email signups, sales calls, products sales etc). It depends on your business and goals of course....
How To Turn Your Website into a Lead Generation Machine

How To Turn Your Website into a Lead Generation Machine

Wouldn’t it be great if your website could automatically generate leads for your business? It is not as crazy as you might think. Many well-tuned websites are set up in such a way that customers contact the business owner once they are ready to buy. How Does Website Lead Generation Work? There are a few steps that you need to take to get lead generation working on your website. Let’s walk through them one by one, so you see how it all works. Content Before you do anything else you have to make sure you have some content your customers want to read (or watch, if you do video). This is what usually brings them to your website in the first place, and what keeps them coming back. The idea is that your content is very useful, or helpful, and is centered around topics that relate to what you sell. This content is then promoted on social media, and any other channels you have available (email, search, paid advertising) in order to bring people to your website. So if you don’t have a blog already, I would start there. This is the foundation of your lead generation machine! Build Your Email List This is something that often takes people a while to get started on (and we waited a few months until we started ours) because they are busy working on other things (website, social media, getting customers). But you should get started on this as soon as you can, because it is one of the best things you can do to get customers. The confusing part can be...