Twitter vs LinkedIn: Which Platform Is Best For You?

Twitter vs LinkedIn: Which Platform Is Best For You?

We all know that effective social media use is great for business! But there are so many platforms out there…all of which connect to different kinds of audiences and accomplish different purposes. While it may seem good to post your content to every social media site at once, in fact, this is ineffective. Every platform is different and has to be used differently. A great example of this is LinkedIn and Twitter, two very similar sites which, nonetheless, require different approaches. Is your goal to persuade the audience and build awareness of your business via social media? Well, Twitter may not be your best bet. If you randomly scroll through a few Twitter feeds, you will soon see why. At first, you might be tantalized by the numerous links that have been tweeted. Twitter users love posting links to interesting articles. For this reason, it’s very common for brands to try to build a following with lots of tweeted links to their website. This is a strategy for effective marketing on Twitter. If you look closely, though, you will see that very few followers, if any, actually click on these tweeted links. This is even true for people with followers in the 7- digit range. But what about all these data which tell us that Twitter can create massive spikes in traffic and engagement? That’s very true. But high traffic and engagement on Twitter do not necessarily translate to optimum results for your business. So should you choose LinkedIn instead? Let’s take a close look at both Twitter and LinkedIn in terms of how they might suit the needs...