How SEO Can Bring Buyers to Your Website

How SEO Can Bring Buyers to Your Website

There is a difference between your standard website visitor, and a visitor who is ready to buy. The main one is money, but we are going to get a little deeper than that in this blog post! Many of your average website visitors will come back one day and buy from you, but a lot of them will not. Because some of them are just browsing! But one way you can get more actual buyers (visitors ready to pull out their credit card) to your site is to use the right keywords. So what are these fabled “right keywords”?  you ask. Why Specific Keywords = Buyers (Not Browsers) As you move through the various stages of buying, your searches on Google become more specific. Not only that, but there are phrases that you use that signal your intention to buy. Sounds a little difficult to get a handle on, I know. So let’s take a look at an example to show you what I mean. Buying a New Car Say you want to buy a new car. We all do sooner or later, right? When you start searching for information online, you might use the following kinds of words: four door 4WD family car best fast coupe 2014 and other more general phrases. When you start your research, you do not know what you want exactly or what is available. So you are fishing. It helps you find out what is available, and teaches you what to search for next. Then, as you start to know what your choices are, your research becomes more specific: 2014 VW Golf review Once you know...
5 Steps to SEO Brilliance For Small Business

5 Steps to SEO Brilliance For Small Business

You might have heard all the gurus speaking about SEO and how it can get you to the top of Google. And there is a reason these superstars spend so much time talking about this: Most people never get past page one of Google search results. And most of those on page one only click on the first five (maybe even three) results. Don’t believe me? Check out these detailed stats from a massive study done by Chikita a few years ago. Conclusion: if you want to get a part of that massive rush of free traffic from Google and friends, you have to do some SEO too! The Simple Guide To SEO Sure, I can’t teach you all the tricks I have learnt over the years, but in this blog post I am going to show you the steps you need to take. Here are the steps you need to carry out for your website content: Find out what keywords (including phrases) are getting traffic for your niche/industry Choose the keywords that are not too competitive (longer tail keywords work best) Insert these keywords in the correct locations in your content Don’t overdo step 3 (1-3% keyword density is good) Start building links to your content (pages, posts, homepage etc) That is the basics of SEO, and what you need to do to make sure you rank for the keywords your customers are using. Of course, it could be that you getting to position one on Google with only a few (or none) of these steps. But that is unlikely. The internet is already full (of people who know what they are doing)....
If You Don’t Have An Email List, Better Get Started!

If You Don’t Have An Email List, Better Get Started!

One of the most powerful tools we have in online marketing is an email list. Why? Because it enables you to market directly to the inbox of your future customers. Apart from an SMS, what else gets your attention more than a new email? Ok, a screaming child wins hands down, but you get the idea. So now you have to ask yourself the question… Where is My Email List? You have a website – check! You have a few social media accounts – check! You even blog occasionally – check! But do you have an email list? No? Then it’s time to get one. All those wonderful visitors to your website come once, and then…leave. Never to return. Well, almost never. But if you coax them onto your email list, you can always contact them, and bring them back. Again and again. So now you want one, right? How Big Should Your Email List Be? Some people will boast of the size of their email list, but don’t get email list envy. But there are email lists…and then there are focused email lists. It’s the quality of your email list that matters. You want people on there who are opening your emails and reading them. If they click on the links inside, even better. That means they are really interested. So what we are really talking about here is quality over quantity! How Do You Set One Up? Ok, hold on there cowboy, one thing at a time :> There are a few steps you need to take to get an email list up and running. Got a pen? Ok, here...
How Good Is Your Website SEO? Do You Really Know?

How Good Is Your Website SEO? Do You Really Know?

You have your website all set up and ready to go! Woo hooo! Now you can get on with the fun stuff. The real working of running your business… And then your website gets forgotten. Pages are moved. Links get broken. Blog posts are not written with Google in mind. There are so many small things that you do, that can have a huge effect on your website, and how it ranks on Google. But How good is Your SEO? What Can Go Wrong Does Go Wrong (who is this Murphy guy?) There are a lot of very minor mistakes you can make on your website. Most of the time, without even knowing. For example, by allowing Google to crawl and index your categories and tag pages, you have duplicate content on Google. Sounds confusing and complex, but it’s quite simple. Hint: Google does not like duplicate content. Or you could change the URL of a single page for whatever reason (it looks nicer, it sounds better etc). There is no problem with doing that….or is there? Anyone that linked to that page now has a dead link. Hint: Google will see this eventually. And you friends you link to you, won’t like you either! You could be putting your keywords in all the wrong places and missing out on some high Google rankings. Or maybe you don’t even know what keywords you should be targeting in your industry or niche? Do you actually do keyword research? Hint: Keywords are what gets you ranked on Google for the words people actually search for. Getting Your Web Foundations Right There are a lot of...
How to Attract Customers to my Website

How to Attract Customers to my Website

You own or run a business. And everyday you wake up and ask yourself, how do I get more customers? And if you have a website, you might actually be asking yourself “how do I attract customers to my website?” It is certainly not a easy task, which is why people like me are out there helping businesses attract new customers :> But you didn’t come here for that, I know. You want some ideas. Some hints. A little inspiration! Some Ideas for Attracting New Customers There are actually dozens of ways of getting more customers to your website. But rather than cover them all, let’s take a quick look at the most important ones and, why they work. Using Search Engines like Google As you probably know from personal experience, Google is kinda useful. You type in what you are looking for, or a question you want answered, and they serve you up some amazingly helpful websites. Most of the time. And if your customers are looking for a solution to their problems, wouldn’t it be great if the answer they found on Google was yours? That is the goal! There is a long list of things you need to do to make sure you appear as the top answer on Google, but let’s cover a few of them: make sure your website is set up correctly for search engines and optimized for users and loading speed have some useful content (video, images, blogs posts/news) that answers your customer’s most important questions promote that content throughout the web (social media, peers/colleagues, social bookmarking) get some links to your wonderful content from powerful websites in...