SEO Tools And Tricks To Turn You Into a Pro

SEO Tools And Tricks To Turn You Into a Pro

In this post you will learn what kinds of tools the pros use to do amazing SEO, push websites to the top of Google and beat the competition. A lot of people ask us what kinds of tools we use here at Entice to help our clients reach the top of Google. SEO is awash in a sea of tools, like most areas of online marketing, so it can be a tough battle to find tools that actually work. So I have highlighted some of the best tools we use to carry out amazing SEO for ourselves and our clients. Image SEO One thing that people often forget about when it comes to SEO is their images. Google has a specific search for the web, maps, news and yes, images. So why not take advantage of that. Instead of just letting your images go to waste, why not optimize them for SEO by doing a few simple things. Firstly, make sure you optimize the file name. This should include keywords, or the words you want the image to get found for. Like: blue-boat-sunset.jpg make sure you use dashes between the words. And another important thing is to fill out the alt tag on the image html, which is easy in WordPress as they have a field for it – just look for “alt text”. Add in a description of your image here and be careful to again include important keywords. If you want an even more detailed post on SEO image optimization, then head over to a post I wrote on Mad Lemmings. BackLink & SEO Analysis Of course backlinks are...
Traffic is Great, But You Need Customers!

Traffic is Great, But You Need Customers!

The biggest mistake you might be making right now is focusing on the wrong things in your business. How do I know? I made the same mistake when I started a few years back. I was constantly focused on getting more traffic. I want more traffic! More traffic !!! (picture Dr Evil rubbing his hands together) Traffic is great, don’t get me wrong. We all need traffic to our websites to even start getting customers. But that is not where it ends. But the problems is that only watching the traffic to your website grow can lead you to a very sad and lonely place… There Are A Lot Of Numbers, But Most of Them Are Useless When it comes to websites and online marketing we can stand and watch a whole bunch of numbers to make ourselves feel better. how much traffic I am getting how many keywords am I ranking for how many Twitter followers do I have what is my most popular post I can pull a whole bunch more from the list of useless things I used to (and sometimes still do –  old habits die hard) care about. But what you have to do in business is take a good look at the numbers and understand what they mean. Even more importantly, you also have to know which numbers are the ones that matter. The ones that will drive growth in your business. These are the ones you should care about. Hint: they are the ones that leads to conversions (email signups, sales calls, products sales etc). It depends on your business and goals of course....
How Simple SEO Can Make A Big Difference

How Simple SEO Can Make A Big Difference

In this post I want to share with you how simple SEO can get results for your website. Google is scaring people away from SEO. Don’t pay any attention to them. SEO still works. In fact, I want to share with you a recent experience with a client of ours to show how some simple SEO tweaks can a big difference.   SEO Gets Results When we start working with a client on SEO, one of the first things we look at is how their On Page SEO is set up. This is one of the most important things you have to have in place in order to rank on search engines like Google. What Can You Achieve To start off, we investigated what keywords our client was ranking for, and improved the On Page SEO for those blog posts. Within one month of making those changes, there was a 20% increase in Search Engine traffic. You can see in the Google Analytics chart below, that the Search Engine Traffic was pretty consistent and flat. Then, the month where our changes started rolling out, the traffic started moving up quite fast.   So just by tweaking your on page SEO, you can already improve your Google traffic. What is On Page SEO? For those of you who are not familiar with all these SEO terms, let me explain. On Page SEO is the things you can set on your website that tell search engines what your site and pages/posts are about. Without giving you a complete SEO lesson, here are a few of the things you need to look at: Post Title...
Horrendous Social Media Advice: 18 Experts Explain Why

Horrendous Social Media Advice: 18 Experts Explain Why

You’ve probably read all of the social media posts out there, and put it all into action, right? But still, you are not seeing the results you expected! There’s a lot of advice out there that just does not work, so I asked 18 experts what the worst social media advice they have heard is, and why? In this post you will find some amazing tips some unexpected gems some common mistakes advice to get you on the right track. Share it with your friends on social media, and don’t forget to thank the experts for their wisdom :>     Check Out last week’s post on The Worst Blogging Advice Ever Kristi Hines The worst social media advice I have read is that you should connect with everyone who wants to connect with you, whether it’s through following back on Twitter, accepting friend requests on Facebook, or accepting invitations to connect on LinkedIn. When I started out in blogging, that’s exactly what I did – I connected with everyone. Four years down the road, I had to hire a VA to manually remove thousands of Facebook “friends” that I didn’t really know and never actually interacted with. Eventually, I’ll have to do the same with LinkedIn and Twitter. A lot depends on how you want to use each social network, but you might want to consider limiting the connections you make, especially on your Facebook and LinkedIn profiles. This is due to the personal aspect of Facebook profiles, where people post photos of your kids or talk about their health, and the professional aspect of LinkedIn profiles, where people...
How To Turn Your Website into a Lead Generation Machine

How To Turn Your Website into a Lead Generation Machine

Wouldn’t it be great if your website could automatically generate leads for your business? It is not as crazy as you might think. Many well-tuned websites are set up in such a way that customers contact the business owner once they are ready to buy. How Does Website Lead Generation Work? There are a few steps that you need to take to get lead generation working on your website. Let’s walk through them one by one, so you see how it all works. Content Before you do anything else you have to make sure you have some content your customers want to read (or watch, if you do video). This is what usually brings them to your website in the first place, and what keeps them coming back. The idea is that your content is very useful, or helpful, and is centered around topics that relate to what you sell. This content is then promoted on social media, and any other channels you have available (email, search, paid advertising) in order to bring people to your website. So if you don’t have a blog already, I would start there. This is the foundation of your lead generation machine! Build Your Email List This is something that often takes people a while to get started on (and we waited a few months until we started ours) because they are busy working on other things (website, social media, getting customers). But you should get started on this as soon as you can, because it is one of the best things you can do to get customers. The confusing part can be...