How To Boost Email Sign Ups On Your Website

How To Boost Email Sign Ups On Your Website

Are you working on your email list? If not then you are missing out on a whole lot of sales on your website. Even if you are not selling right now, there are so many ways you could use an email list. Just staying in touch with your readers is the first and most basic one. And then as things grow and scale with your marketing and business you can take it to the next level – sales. But the big question is, how do you grow your email list as fast as possible? Growing Your Email List With your website set up and ready to go, adding optin forms to gather emails is a high priority. And there are so many ways you can do it. So let’s dive in and check a few of them out… Hero Section Your home page is one of the most visited on your website. So you better make good use of it. And if you want to grab people’s attention as soon as you arrive, then the hero section is the way to do it. The hero is the first section of the homepage which usually highlights a hero – product, service or similar. The best way to do it is to have a compelling image, that matches the offer. Then place a strong marketing message next to it with a call to action. Which then leads to an email optin form. You can see an example below from Flow Consulting who offer Lean Sigma consulting services: As you can see it is a clear and compelling way to get people...
WordPress Page Builders Can Turn You Into A Pro

WordPress Page Builders Can Turn You Into A Pro

Don’t you wish you were a pro web designer and could create stunning web pages for your website? Many people struggle with their website and either have to accept that it will never be as amazing as they want or they have to pay someone to do it for them. If this is a problem you suffer from, or you are a designer with no time, then a WordPress Page Builder might be the savior you were waiting for! And one of the best ones I have seen is the Thrive Content Builder. It comes with: An easy to use page builder (drag, drop, click, edit – WYSIWYG type) 50+ Built-in landing page templates (edit with the page builder) Conversion based elements like optin forms, two step optins to catch more emails for your list So unlike most page builders (Visual Composer or Divi’s content builder) you get an easy to use page builder, landing pages and optin forms. Let’s take a closer look at what you get and how it works. LEARN MORE Thrive Content Builder Review The team at Thrive have come up with one of WordPress’ best plugins – the Thrive Content Builder. It enables you to create stunning web pages or blog posts in minutes – instead of spending hours or hundreds of dollars on a designer. How Does The Page Builder Work? The Thrive content builder is built into the WordPress editor so that you can choose to use it (or not) when you create a new page or post. It is a toolbar (shown on the right) that sits next to your page/post and allows...
How Can You Offer Services On Your Website?

How Can You Offer Services On Your Website?

Making money via your website is one of the most important things you can do. Many people create their website either as a side project or something they feel they have to do, but the importance of your online presence for your business cannot be overstated. It is your calling card online. Your one stop shop, where your existing and future clients or customers can: learn more about you get educated by you and ultimately buy from you Selling Services On Your Website Is Important So it is clear that you need to offer your visitors something to buy, otherwise your website is just a hobby. And perhaps it is, then you can stop reading here. But if you intend on running a business and you have services to sell, then offering them clearly on your website is critical. I presume you are with me so far. And now you want to offer your amazing services to the world, right? How do you do it? Create Service Pages For Each Service You Offer For the sake of your customers and Google, you need to clearly define and segregate the services you offer on your website. Each service should be clearly explained on a page of it’s own. That page should have a relevant heading for the service map out the offering the process you use any considerations the visitor may have address possible objections offer a way to get in touch show examples of your work You may not need to include all of the above, but your service offering should be a cohesive page that helps the visitor understand...
Can You Rank On Google With Just a Youtube Video?

Can You Rank On Google With Just a Youtube Video?

Getting on the first page of Google is the holy grail of SEO and online marketing. But you probably already know that doing that is very hard work. You need to do all of the following and more: keyword research to find keywords that are not overly competitive write content that rocks get that content promoted (social media, email list, outreach) try to build links to that content to get the post ranked on Google It can all take months or more and in many cases you never had a chance to begin with. But there is a little trick which many people are not aware of called Youtube. The Power Of Youtube You might have heard of this little video website called Youtube. They are one of the biggest websites online and dominate the video space. Sure there are other options like Vimeo, which the professional video marketers are using (you can see a full comparison of Youtube and Vimeo in this post) but when it comes to reach Youtube wins hands down. In fact Youtube has about 1 billion daily video views, so you can’t beat those numbers no matter where you look. However, it is not just numbers and popularity that make the difference. And that is not why I am talking to you about Youtube here. Google Loves Youtube Videos In reality the biggest card that Youtube has in its poker hand is that it is owned by Google So when it comes to search Google favors Youtube videos full stop. Search Engine Land have shown a study which found that 8 out of 10 videos shown in...
How We Boosted the Google Rankings of This Small Business (in Less Than a Month)

How We Boosted the Google Rankings of This Small Business (in Less Than a Month)

Getting on page one of Google for the right keywords is the key to getting the right customers to your website. But there are quite a few steps to doing this right, which I will go through in detail  below. The following is an example of how I helped a client of mine rank her small business almost on page one of Google in under one 3 weeks! She went from almost nowhere (position 83) to the top 11 for the main keyword in her industry. It has only taken about 2 and 1/2 weeks to achieve these results and it is something that is within the reach of almost any small business. One of the biggest things that made the difference is doing the right keyword research.   How To Rank a Small Business Highly on Google When you are running a small business and there is so much to do just to keep things going, ranking on Google is the last thing on your mind. Not only that, but for many non-techies out there getting ranked on Google is a complete mystery. So in this quick post I want to show you the steps I took to help rank this small business in just 3 weeks. (Yes, this will vary from business to business,) The following is a chart from a tool I use called SERP Book, which tracks the ranking of sites or pages for search engines over time. It’s a great tool for tracking your rankings, or your clients (in my case). This is something you always have to watch, as it constantly changes, and shows you when you have to tweak or change...