How To Boost Email Sign Ups On Your Website

How To Boost Email Sign Ups On Your Website

Are you working on your email list? If not then you are missing out on a whole lot of sales on your website. Even if you are not selling right now, there are so many ways you could use an email list. Just staying in touch with your readers is the first and most basic one. And then as things grow and scale with your marketing and business you can take it to the next level – sales. But the big question is, how do you grow your email list as fast as possible? Growing Your Email List With your website set up and ready to go, adding optin forms to gather emails is a high priority. And there are so many ways you can do it. So let’s dive in and check a few of them out… Hero Section Your home page is one of the most visited on your website. So you better make good use of it. And if you want to grab people’s attention as soon as you arrive, then the hero section is the way to do it. The hero is the first section of the homepage which usually highlights a hero – product, service or similar. The best way to do it is to have a compelling image, that matches the offer. Then place a strong marketing message next to it with a call to action. Which then leads to an email optin form. You can see an example below from Flow Consulting who offer Lean Sigma consulting services: As you can see it is a clear and compelling way to get people...
Twitter vs LinkedIn: Which Platform Is Best For You?

Twitter vs LinkedIn: Which Platform Is Best For You?

We all know that effective social media use is great for business! But there are so many platforms out there…all of which connect to different kinds of audiences and accomplish different purposes. While it may seem good to post your content to every social media site at once, in fact, this is ineffective. Every platform is different and has to be used differently. A great example of this is LinkedIn and Twitter, two very similar sites which, nonetheless, require different approaches. Is your goal to persuade the audience and build awareness of your business via social media? Well, Twitter may not be your best bet. If you randomly scroll through a few Twitter feeds, you will soon see why. At first, you might be tantalized by the numerous links that have been tweeted. Twitter users love posting links to interesting articles. For this reason, it’s very common for brands to try to build a following with lots of tweeted links to their website. This is a strategy for effective marketing on Twitter. If you look closely, though, you will see that very few followers, if any, actually click on these tweeted links. This is even true for people with followers in the 7- digit range. But what about all these data which tell us that Twitter can create massive spikes in traffic and engagement? That’s very true. But high traffic and engagement on Twitter do not necessarily translate to optimum results for your business. So should you choose LinkedIn instead? Let’s take a close look at both Twitter and LinkedIn in terms of how they might suit the needs...
6 Time-Saving Tools for Solopreneurs

6 Time-Saving Tools for Solopreneurs

Today, you have all technology you need to run a business online. And there are certainly no shortage of ideas for online businesses that you can start if you have not done so already. Instead of hiring several people to do a particular job, you can do most of the work on your own and outsource tasks whenever necessary, without feeling the burden of having employees. That’s what being a solopreneur is about: you have full responsibility for your business, but you also enjoy all benefits and freedom that it brings. However, you can’t be always be successful without using the right tools. After all, the tools are what is going to save you the time. And that is crucial when you are a one-man show. So, with that in mind, in the following list you will find some great productivity tools that can boost the business in no time: 1. Due This is a digital wallet and payment processing software that enables you to send invoices in seconds. Can’t beat that! Being a solopreneur means that you’re taking care of your company’s finances alone, so you need a system that helps you stay organized. With Due, you’ll have full control over the budget, on top of all the other features they offer. The system is fast, transparent, and very secure. So you certainly should not have any worries there. 2. AssignmentMasters You’re a solopreneur, but that doesn’t mean you have to do everything alone. You will still need to delegate at least a few tasks, but doesn’t mean you have to hire full-time employees. One of the tasks you could easily outsource is content marketing. Every business needs...
Explaining Cryptic Web Hosting Terminology for Humans

Explaining Cryptic Web Hosting Terminology for Humans

  When considering different web hosting options you will quickly realize that there are many terms you barely understand. It’s not just you. Unless you’re an expert yourself dealing with websites every day, building them, fixing them or optimizing them you will struggle with geeky language almost from the start. Indeed already the names of different hosting solutions may be confusing. Cryptic acronyms and misleading expressions make it unnecessary difficult to understand what’s going on in web hosting. What is shared VPS cloud hosting? No idea? Let us help then. It’s not as difficult to grasp as it may sound at first. We’re just human beings as well!   Shared Hosting   Is “shared hosting” really an option for you? It sounds dirt cheap usually but sharing is great, isn’t it? We’re taught to share in kindergarten and sharing on social media is the most desirable practice both friends and strangers will love you for. Yet when it comes to hosting websites sharing may not be for you! Especially in case you mean business when online publishing shared hosting might be disadvantageous. Why? There is a nifty infographic from the people at Hostingfacts that explains it in a manner even people who aren’t into technology can grasp. You are actually sharing resources with numerous, maybe even thousands of other websites. What happens when your audience grows and you have lots of visitors at the same time? The hosting package might quickly get overwhelmed. Then the low cost of shared hosting might backfire.   VPS   The next level of hosting is the usually so called Virtual Private Server or VPS....
4 Companies That Are Focused On Niche Marketing

4 Companies That Are Focused On Niche Marketing

You may have heard the saying: The money is in the niche And it is never truer than in 2016, when the internet is getting ever more crowded, and standing out is harder than ever. Although focusing on a very tight niche is very counter-intuitive, it has a huge benefit attached to it. By focusing on one product, one group or one idea, you are targeting your customers very closely. So instead of using the old spray and pray method, where everyone is your customer, you are now focused on a specific type of person. That means that you can adapt your messaging, your website content and your marketing in general to address the problems and needs of this specific audience. Now that is a great idea, right? So in this post, we want to highlight some companies that are doing a great job of focusing in on a tight niche in their industry and succeeding as a result. Concourse Hosting – Blackbaud Software Hosting Website: http://concoursehost.com As we all know, the internet is flooded with hosting companies that are undercutting each other to get the next hosting dollar from us and their competition. But rather than focus on a broad niche and offer software hosting for every man and his dog, Concourse has decided to niche down and go for hosting specific software – Blackbaud Software like Raisers Edge and Tableau to be exact. This means that they have discovered an untapped niche that is currently only being served by the software supplier and perhaps a couple of other players in the field. The result: a niche-based hosting...
WordPress Page Builders Can Turn You Into A Pro

WordPress Page Builders Can Turn You Into A Pro

Don’t you wish you were a pro web designer and could create stunning web pages for your website? Many people struggle with their website and either have to accept that it will never be as amazing as they want or they have to pay someone to do it for them. If this is a problem you suffer from, or you are a designer with no time, then a WordPress Page Builder might be the savior you were waiting for! And one of the best ones I have seen is the Thrive Content Builder. It comes with: An easy to use page builder (drag, drop, click, edit – WYSIWYG type) 50+ Built-in landing page templates (edit with the page builder) Conversion based elements like optin forms, two step optins to catch more emails for your list So unlike most page builders (Visual Composer or Divi’s content builder) you get an easy to use page builder, landing pages and optin forms. Let’s take a closer look at what you get and how it works. LEARN MORE Thrive Content Builder Review The team at Thrive have come up with one of WordPress’ best plugins – the Thrive Content Builder. It enables you to create stunning web pages or blog posts in minutes – instead of spending hours or hundreds of dollars on a designer. How Does The Page Builder Work? The Thrive content builder is built into the WordPress editor so that you can choose to use it (or not) when you create a new page or post. It is a toolbar (shown on the right) that sits next to your page/post and allows...
How Can You Offer Services On Your Website?

How Can You Offer Services On Your Website?

Making money via your website is one of the most important things you can do. Many people create their website either as a side project or something they feel they have to do, but the importance of your online presence for your business cannot be overstated. It is your calling card online. Your one stop shop, where your existing and future clients or customers can: learn more about you get educated by you and ultimately buy from you Selling Services On Your Website Is Important So it is clear that you need to offer your visitors something to buy, otherwise your website is just a hobby. And perhaps it is, then you can stop reading here. But if you intend on running a business and you have services to sell, then offering them clearly on your website is critical. I presume you are with me so far. And now you want to offer your amazing services to the world, right? How do you do it? Create Service Pages For Each Service You Offer For the sake of your customers and Google, you need to clearly define and segregate the services you offer on your website. Each service should be clearly explained on a page of it’s own. That page should have a relevant heading for the service map out the offering the process you use any considerations the visitor may have address possible objections offer a way to get in touch show examples of your work You may not need to include all of the above, but your service offering should be a cohesive page that helps the visitor understand...
Can You Rank On Google With Just a Youtube Video?

Can You Rank On Google With Just a Youtube Video?

Getting on the first page of Google is the holy grail of SEO and online marketing. But you probably already know that doing that is very hard work. You need to do all of the following and more: keyword research to find keywords that are not overly competitive write content that rocks get that content promoted (social media, email list, outreach) try to build links to that content to get the post ranked on Google It can all take months or more and in many cases you never had a chance to begin with. But there is a little trick which many people are not aware of called Youtube. The Power Of Youtube You might have heard of this little video website called Youtube. They are one of the biggest websites online and dominate the video space. Sure there are other options like Vimeo, which the professional video marketers are using (you can see a full comparison of Youtube and Vimeo in this post) but when it comes to reach Youtube wins hands down. In fact Youtube has about 1 billion daily video views, so you can’t beat those numbers no matter where you look. However, it is not just numbers and popularity that make the difference. And that is not why I am talking to you about Youtube here. Google Loves Youtube Videos In reality the biggest card that Youtube has in its poker hand is that it is owned by Google So when it comes to search Google favors Youtube videos full stop. Search Engine Land have shown a study which found that 8 out of 10 videos shown in...
Social Media Trends 2015: What Channels Are People Focusing On

Social Media Trends 2015: What Channels Are People Focusing On

Selecting a social media channel to focus on in 2015 is easy, right? Well maybe it’s not so easy. Why? Because each social media channel has it’s own unique benefits. Here’s the deal though, if you know what result you want to get out of your social media marketing efforts, you can then work in reverse to see what social media channel fits you best. What people and companies do in most cases, is they just jump onto the social media circuit without a plan, then they get frustrated, and then they say social media doesn’t work for them. The fact is, social media does work, but it only works if you have a clear road map of expectations and desired results laid out. We Asked Some People in the Trenches So we decided to find out from people in the trenches, what social media channel they were going to focus on in 2015. And in the following post, we have broken it down by person so you can see what each of them had to say. But first, let’s see how many people chose what social platform – and the winner is…      THE RESULTS: WHICH SOCIAL MEDIA CHANNELS IN 2015 Twitter – 4 People Facebook – 4 People Google Plus – 3 People Instagram – 1 People Tsu – 1 People Pinterest – 1 People LinkedIn – 1 People Reddit – 1 People ​Definitely Twitter is the most active social media marketing channel for me. I've built an engaged base of followers (+25,000), which share and like the content I tweet. I use some tools like Triberr, JustRetweet and ViralContentBuzz in combination to Twitter. As...
Why You Need A Strategic Social Media Marketing Plan

Why You Need A Strategic Social Media Marketing Plan

Gone are the days of randomly posting updates to your social media marketing channels and you seeing a lot of engagement from it. There are way too many businesses (both small and large) absolutely crushing it on social media today. The main differences between the businesses that are increasing engagement on their social media channels vs. those that are complaining that social media marketing doesn’t work, is that the ones crushing it. All have a strategic social media marketing plan in place. Don’t get me wrong here, we’re always going to have the silver bullet companies that explode onto the social media marketing scene, but these are not the norm, and in fact, some say, the faster the rise, the faster the fall. So for your business, you may just want to stick with the basics and take the first step in forming a long term, strategic social media marketing plan. What Is A Strategic Social Media Marketing Plan Here’s two example to help get your head wrapped around what I mean by putting a strategic social media marketing plan in place. Example one: get a big plate of spaghetti, throw it up against the wall, and see what stick This is what companies that don’t have a social media marketing plan do, and it doesn’t work very well in the long run. Example two: get a high powered laser beam, focus the laser directly on one specific target market, and share highly relevant information to that market specifically. This is what companies with strategic social media marketing plans do. Not having a social media marketing plan in place, is...