Explaining Cryptic Web Hosting Terminology for Humans

Explaining Cryptic Web Hosting Terminology for Humans

  When considering different web hosting options you will quickly realize that there are many terms you barely understand. It’s not just you. Unless you’re an expert yourself dealing with websites every day, building them, fixing them or optimizing them you will struggle with geeky language almost from the start. Indeed already the names of different hosting solutions may be confusing. Cryptic acronyms and misleading expressions make it unnecessary difficult to understand what’s going on in web hosting. What is shared VPS cloud hosting? No idea? Let us help then. It’s not as difficult to grasp as it may sound at first. We’re just human beings as well!   Shared Hosting   Is “shared hosting” really an option for you? It sounds dirt cheap usually but sharing is great, isn’t it? We’re taught to share in kindergarten and sharing on social media is the most desirable practice both friends and strangers will love you for. Yet when it comes to hosting websites sharing may not be for you! Especially in case you mean business when online publishing shared hosting might be disadvantageous. Why? There is a nifty infographic from the people at Hostingfacts that explains it in a manner even people who aren’t into technology can grasp. You are actually sharing resources with numerous, maybe even thousands of other websites. What happens when your audience grows and you have lots of visitors at the same time? The hosting package might quickly get overwhelmed. Then the low cost of shared hosting might backfire.   VPS   The next level of hosting is the usually so called Virtual Private Server or VPS....
4 Companies That Are Focused On Niche Marketing

4 Companies That Are Focused On Niche Marketing

You may have heard the saying: The money is in the niche And it is never truer than in 2016, when the internet is getting ever more crowded, and standing out is harder than ever. Although focusing on a very tight niche is very counter-intuitive, it has a huge benefit attached to it. By focusing on one product, one group or one idea, you are targeting your customers very closely. So instead of using the old spray and pray method, where everyone is your customer, you are now focused on a specific type of person. That means that you can adapt your messaging, your website content and your marketing in general to address the problems and needs of this specific audience. Now that is a great idea, right? So in this post, we want to highlight some companies that are doing a great job of focusing in on a tight niche in their industry and succeeding as a result. Concourse Hosting – Blackbaud Software Hosting Website: http://concoursehost.com As we all know, the internet is flooded with hosting companies that are undercutting each other to get the next hosting dollar from us and their competition. But rather than focus on a broad niche and offer software hosting for every man and his dog, Concourse has decided to niche down and go for hosting specific software – Blackbaud Software like Raisers Edge and Tableau to be exact. This means that they have discovered an untapped niche that is currently only being served by the software supplier and perhaps a couple of other players in the field. The result: a niche-based hosting...
WordPress Page Builders Can Turn You Into A Pro

WordPress Page Builders Can Turn You Into A Pro

Don’t you wish you were a pro web designer and could create stunning web pages for your website? Many people struggle with their website and either have to accept that it will never be as amazing as they want or they have to pay someone to do it for them. If this is a problem you suffer from, or you are a designer with no time, then a WordPress Page Builder might be the savior you were waiting for! And one of the best ones I have seen is the Thrive Content Builder. It comes with: An easy to use page builder (drag, drop, click, edit – WYSIWYG type) 50+ Built-in landing page templates (edit with the page builder) Conversion based elements like optin forms, two step optins to catch more emails for your list So unlike most page builders (Visual Composer or Divi’s content builder) you get an easy to use page builder, landing pages and optin forms. Let’s take a closer look at what you get and how it works. LEARN MORE Thrive Content Builder Review The team at Thrive have come up with one of WordPress’ best plugins – the Thrive Content Builder. It enables you to create stunning web pages or blog posts in minutes – instead of spending hours or hundreds of dollars on a designer. How Does The Page Builder Work? The Thrive content builder is built into the WordPress editor so that you can choose to use it (or not) when you create a new page or post. It is a toolbar (shown on the right) that sits next to your page/post and allows...
How Can You Offer Services On Your Website?

How Can You Offer Services On Your Website?

Making money via your website is one of the most important things you can do. Many people create their website either as a side project or something they feel they have to do, but the importance of your online presence for your business cannot be overstated. It is your calling card online. Your one stop shop, where your existing and future clients or customers can: learn more about you get educated by you and ultimately buy from you Selling Services On Your Website Is Important So it is clear that you need to offer your visitors something to buy, otherwise your website is just a hobby. And perhaps it is, then you can stop reading here. But if you intend on running a business and you have services to sell, then offering them clearly on your website is critical. I presume you are with me so far. And now you want to offer your amazing services to the world, right? How do you do it? Create Service Pages For Each Service You Offer For the sake of your customers and Google, you need to clearly define and segregate the services you offer on your website. Each service should be clearly explained on a page of it’s own. That page should have a relevant heading for the service map out the offering the process you use any considerations the visitor may have address possible objections offer a way to get in touch show examples of your work You may not need to include all of the above, but your service offering should be a cohesive page that helps the visitor understand...
Can You Rank On Google With Just a Youtube Video?

Can You Rank On Google With Just a Youtube Video?

Getting on the first page of Google is the holy grail of SEO and online marketing. But you probably already know that doing that is very hard work. You need to do all of the following and more: keyword research to find keywords that are not overly competitive write content that rocks get that content promoted (social media, email list, outreach) try to build links to that content to get the post ranked on Google It can all take months or more and in many cases you never had a chance to begin with. But there is a little trick which many people are not aware of called Youtube. The Power Of Youtube You might have heard of this little video website called Youtube. They are one of the biggest websites online and dominate the video space. Sure there are other options like Vimeo, which the professional video marketers are using (you can see a full comparison of Youtube and Vimeo in this post) but when it comes to reach Youtube wins hands down. In fact Youtube has about 1 billion daily video views, so you can’t beat those numbers no matter where you look. However, it is not just numbers and popularity that make the difference. And that is not why I am talking to you about Youtube here. Google Loves Youtube Videos In reality the biggest card that Youtube has in its poker hand is that it is owned by Google So when it comes to search Google favors Youtube videos full stop. Search Engine Land have shown a study which found that 8 out of 10 videos shown in...
Social Media Trends 2015: What Channels Are People Focusing On

Social Media Trends 2015: What Channels Are People Focusing On

Selecting a social media channel to focus on in 2015 is easy, right? Well maybe it’s not so easy. Why? Because each social media channel has it’s own unique benefits. Here’s the deal though, if you know what result you want to get out of your social media marketing efforts, you can then work in reverse to see what social media channel fits you best. What people and companies do in most cases, is they just jump onto the social media circuit without a plan, then they get frustrated, and then they say social media doesn’t work for them. The fact is, social media does work, but it only works if you have a clear road map of expectations and desired results laid out. We Asked Some People in the Trenches So we decided to find out from people in the trenches, what social media channel they were going to focus on in 2015. And in the following post, we have broken it down by person so you can see what each of them had to say. But first, let’s see how many people chose what social platform – and the winner is…      THE RESULTS: WHICH SOCIAL MEDIA CHANNELS IN 2015 Twitter – 4 People Facebook – 4 People Google Plus – 3 People Instagram – 1 People Tsu – 1 People Pinterest – 1 People LinkedIn – 1 People Reddit – 1 People ​Definitely Twitter is the most active social media marketing channel for me. I've built an engaged base of followers (+25,000), which share and like the content I tweet. I use some tools like Triberr, JustRetweet and ViralContentBuzz in combination to Twitter. As...
Why You Need A Strategic Social Media Marketing Plan

Why You Need A Strategic Social Media Marketing Plan

Gone are the days of randomly posting updates to your social media marketing channels and you seeing a lot of engagement from it. There are way too many businesses (both small and large) absolutely crushing it on social media today. The main differences between the businesses that are increasing engagement on their social media channels vs. those that are complaining that social media marketing doesn’t work, is that the ones crushing it. All have a strategic social media marketing plan in place. Don’t get me wrong here, we’re always going to have the silver bullet companies that explode onto the social media marketing scene, but these are not the norm, and in fact, some say, the faster the rise, the faster the fall. So for your business, you may just want to stick with the basics and take the first step in forming a long term, strategic social media marketing plan. What Is A Strategic Social Media Marketing Plan Here’s two example to help get your head wrapped around what I mean by putting a strategic social media marketing plan in place. Example one: get a big plate of spaghetti, throw it up against the wall, and see what stick This is what companies that don’t have a social media marketing plan do, and it doesn’t work very well in the long run. Example two: get a high powered laser beam, focus the laser directly on one specific target market, and share highly relevant information to that market specifically. This is what companies with strategic social media marketing plans do. Not having a social media marketing plan in place, is...
How We Boosted the Google Rankings of This Small Business (in Less Than a Month)

How We Boosted the Google Rankings of This Small Business (in Less Than a Month)

Getting on page one of Google for the right keywords is the key to getting the right customers to your website. But there are quite a few steps to doing this right, which I will go through in detail  below. The following is an example of how I helped a client of mine rank her small business (Annie Downes Colour Design) almost on page one of Google in under one 3 weeks! She went from almost nowhere (position 83) to the top 11 for the main keyword in her industry. Note: Proof is further down the page. It has only taken about 2 and 1/2 weeks to achieve these results and it is something that is within the reach of almost any small business.   How To Rank a Small Business Highly on Google When you are running a small business and there is so much to do just to keep things going, ranking on Google is the last thing on your mind. Not only that, but for many non-techies out there getting ranked on Google is a complete mystery. So in this quick post I want to show you the steps I took to help rank this small business in just 3 weeks. (Yes, this will vary from business to business,) The following is a chart from a tool I use called SERP Book, which tracks the ranking of sites or pages for search engines over time. It’s a great tool for tracking your rankings, or your clients (in my case). This is something you always have to watch, as it constantly changes, and shows you when you have to tweak or change something. Step 1:...
SEO Tools To Turn You Into a Pro

SEO Tools To Turn You Into a Pro

In this post you will learn what kinds of tools the pros use to do amazing SEO, push websites to the top of Google and beat the competition. A lot of people ask us what kinds of tools we use here at Entice to help our clients reach the top of Google. SEO is awash in a sea of tools, like most areas of online marketing, so it can be a tough battle to find tools that actually work. So I have highlighted some of the best tools we use to carry out amazing SEO for ourselves and our clients. BackLink & SEO Analysis Of course backlinks are still a huge part of any SEO campaign and you need to know what links a site has. There are three main tools you can use for this kind of work, and each SEO has their own preference. I personally use Majestic for most of my work, and occasionally some of the others listed below when I have the need. But I do not pay for subscriptions for them all because it is just not worth it. So for the list here they are: Majestic SEO Ahrefs Open Site Explorer from Moz These tools will give you a range of information from: current backlinks when links where found when links have been lost what is the anchor text spread for links follow and nofollow And a whole bunch more. The other things these sites do, which is not to be underestimated in these days of no more Page Rank updates is rate your site for SEO (ie backlinks). Each site has it’s own metric, but...
3 Reasons You Need to Outsource Your Social Media Marketing

3 Reasons You Need to Outsource Your Social Media Marketing

In this post, you’ll learn 3 reasons why you may want to outsource your social media marketing. Have you ever wondered why time flies so fast, especially when you are on social media? Me too! It is officially a time vacuum. A place where you can start with the intention of only spending 5 minutes, then – Boom, an hour has passed by. Not only that, but despite all the time you spend on there, you are not seeing results either! Social Media Marketing is Flat Out Time Consuming Did you know that according to statistics found on Hubspot: The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) Why is social media so time consuming? Finding information to post Creating information to post Responding to comments Responding to likes Thanking people for reshares … it all takes up time. Social media marketing is NOT something that you do for 15 minutes in the morning, then move onto other things for the rest of the day. Not if you want to do it right. Social media marketing takes a continuous effort, all throughout the day. Not only that, but 7 days a week as well. In social media marketing, you need to be online when your audience is online, so depending upon what part of the world your audience lives in, it can be a 24/7 effort. Social Media Marketing is Frustrating Like anything that you try, if you don’t know what you’re doing, it can be frustrating and time consuming. When you’re running your own business, there’s already enough stress...